08.03.15
United Kingdom
www.pzcussons.com
Sales: $1.4 billion
Key Personnel: Alex Kanellis, group chief executive; Brandon Leigh, chief financial officer; Chris Davis, chief operating officer
Major Products: Brands include Imperial Leather, Carex, Cusson Baby, Charles Worthington, Original Source Mum & Me, Fudge, Fudge Urban, Sanctuary Spa and St. Tropez, Morning Fresh, Radiant and Zip. Cussons also sells food and nutrition and electrical products.
New Products: Carex Fun Edition wipes and gels, St Tropez Gradual Tan in Shower Lotion.
Comments: Much like that of its motherland back during the 19th and early 20th centuries, PZ Cussons’ reach goes far beyond mainland England. In fact, the firm breaks its sales performance down to three main regions—Africa, Asia and Europe (its largest segment by revenues). The company’s products are also available across the pond in the US.
According to Cussons, gains were made in Africa thanks to its “value add” portfolio with products such as Premier, Zip, Morning Fresh, Carex and Cussons Baby. However, the firm said bulk detergents and laundry soaps saw lower revenue and profit due to extremely competitive environment.
Within Cusson’s Asia unit, Morning Fresh extended its No. 1 market share position in Australia’s manual dishwash sector and Radiant laundry powder and liquids also saw growth. In Indonesia, Cussons relaunched Imperial Lather with new bar and liquid soap.
In Europe, Cussons has been restaging some of its leading products. For example, washing and bathing brands performed well in the UK, driven by significant renovation and innovation program with more than 70% of products re-launched or refreshed. In addition, the Imperial Leather portfolio was re-launched in a tiered format (Classic, Signature and Indulgence ranges) that, according to Cussons, caters to all price points and consumer needs. In addition, Cusson’s sunless tanning business, St Tropez, got a boost from supermodel brand ambassador Kate Moss.
Cussons shuttered the Sanctuary Covent Garden spa and three smaller spas as part of its strategy to move away from the spa business toward branded products. To fuel that shift, the firm launched its first Sanctuary Spa brand campaign, tapping UK creative agency Southpaw to do the work.
One year ago, PZ Cussons became a palm oil member of The Forest Trust and unveiled its “PZ Palm Oil Promise,” which outlined the company’s commitments with a time-bound action plan.
www.pzcussons.com
Sales: $1.4 billion
Key Personnel: Alex Kanellis, group chief executive; Brandon Leigh, chief financial officer; Chris Davis, chief operating officer
Major Products: Brands include Imperial Leather, Carex, Cusson Baby, Charles Worthington, Original Source Mum & Me, Fudge, Fudge Urban, Sanctuary Spa and St. Tropez, Morning Fresh, Radiant and Zip. Cussons also sells food and nutrition and electrical products.
New Products: Carex Fun Edition wipes and gels, St Tropez Gradual Tan in Shower Lotion.
Comments: Much like that of its motherland back during the 19th and early 20th centuries, PZ Cussons’ reach goes far beyond mainland England. In fact, the firm breaks its sales performance down to three main regions—Africa, Asia and Europe (its largest segment by revenues). The company’s products are also available across the pond in the US.
According to Cussons, gains were made in Africa thanks to its “value add” portfolio with products such as Premier, Zip, Morning Fresh, Carex and Cussons Baby. However, the firm said bulk detergents and laundry soaps saw lower revenue and profit due to extremely competitive environment.
Within Cusson’s Asia unit, Morning Fresh extended its No. 1 market share position in Australia’s manual dishwash sector and Radiant laundry powder and liquids also saw growth. In Indonesia, Cussons relaunched Imperial Lather with new bar and liquid soap.
In Europe, Cussons has been restaging some of its leading products. For example, washing and bathing brands performed well in the UK, driven by significant renovation and innovation program with more than 70% of products re-launched or refreshed. In addition, the Imperial Leather portfolio was re-launched in a tiered format (Classic, Signature and Indulgence ranges) that, according to Cussons, caters to all price points and consumer needs. In addition, Cusson’s sunless tanning business, St Tropez, got a boost from supermodel brand ambassador Kate Moss.
Cussons shuttered the Sanctuary Covent Garden spa and three smaller spas as part of its strategy to move away from the spa business toward branded products. To fuel that shift, the firm launched its first Sanctuary Spa brand campaign, tapping UK creative agency Southpaw to do the work.
One year ago, PZ Cussons became a palm oil member of The Forest Trust and unveiled its “PZ Palm Oil Promise,” which outlined the company’s commitments with a time-bound action plan.