05.05.24
Persil laundry detergent has gotten a facelift. As part of a rebranding effort, the Henkel-owned laundry detergent brand has also rolled out new formulas that help keep clothes looking newer, longer.
“Our consumers care about their clothes, and that matters to us,” said Matt Kutnick, marketing director of Persil. “So, we are bringing new energy to the laundry aisle with a refreshed look and products that celebrate our shoppers’ clothing and the cherished memories interwoven in their fabrics.”
According to the brand, Persil recognized that keeping clothes clean means much more to consumers than just stain fighting. Rather, it’s about protecting the clothes they care about. Persil reinvigorated its brand with new positioning, a vibrant brand look to highlight their formulas that deep clean and help prevent color fading.
Updated Portfolio
Alongside its new positioning, the Persil brand is debuting an updated portfolio that marketers say solves a variety of laundry day needs—from lasting freshness to powerful stain removal and keeping colors bright.
Persil is unveiling a new Activewear variant specifically designed for athleticwear, athleisure wear and synthetics. Persil Activewear Clean fights body oil and sweat, and helps maintain fabric shape and stretch. The new formula also helps eliminate odor and provides an advanced clean on performance fabrics. It also works on all fabrics, per the brand.
Persil is unveiling a new Activewear variant specifically designed for athleticwear, athleisure wear and synthetics. Persil Activewear Clean fights body oil and sweat, and helps maintain fabric shape and stretch. The new formula also helps eliminate odor and provides an advanced clean on performance fabrics. It also works on all fabrics, per the brand.
Additionally, the revamped its unit-dose format: Persil Ultra Pacs in new, easy-to-open packaging. The single-use laundry detergent Pacs now feature a two-chamber formula, providing the same level of deep clean but with improved dissolvability and less film waste than previous Discs.
The full lineup of Persil laundry detergents is available at retailers nationwide in both liquid and Ultra Pac variants, Persil Original, Persil Intense Fresh, Persil Advanced Clean with Oxi+Odor Power and Persil Activewear Clean.