04.27.24
ScentAir Technologies, LLC., provider of scent marketing solutions, has added patchouli to its UK home fragrance offerings.
Billed a 1960s-era bohemian blend, the scent reportedly experienced a resurgence in popularity thanks to Gen Z.
"We're excited to add patchouli to our successful collection of home fragrances for the United Kingdom," said Stephanie Soittoux, manager of EMEA marketing and eCommerce, adding the scent’s “timeless appeal."
ScentAir's Whisper Home Patchouli fragrance features sensual notes of tuberose and geranium blend with white patchouli and a base of amber, blonde woods and suede musk. The scent is described as soothing, spicy and earthy, per marketers.