04.25.24
SNF has launched Natursol EMI Lite innovation aimed to redefine the landscape of skincare formulation, according to brand officials.
The product merges performance with sustainability, marking a “significant advancement” in the cosmetics industry, marketers say.
Natursol EMI Lite represents a “paradigm shift” in skincare formulation. Combining light texture and stabilizing performance, this innovative rheology modifier boasts a naturality index of 78%, positioning it as a frontrunner in environmentally conscious beauty solutions. With its superior biodegradability, Natursol EMI Lite offers skincare formulators the opportunity to create luxurious textures without compromising eco-friendliness.
"At SNF, we are committed to pushing the boundaries of sustainability without sacrificing performance," said Pascal Boehm, SNF's head of personal care & home care. "With the launch of Natursol EMI 132 in 2021, we embarked on a journey toward sustainable high-performing rheology modifiers. Natursol EMI Lite is the next step in this journey, adding biodegradability to naturality. This patented technology acts as a new platform, laying the foundation of sustainable solutions that will redefine the future of care. Natursol EMI Lite unlocks new possibilities for formulators to create sophisticated yet sustainable skincare products. "
Natursol EMI Lite is part of SNF's inverse emulsion polymer portfolio; it remains cold-processable, offering CO2 emissions and time savings for formulations. Made with patented technology, Natursol EMI Lite undergoes rigorous OECD 301F testing, confirming its ready biodegradability performances. This new polymer offers a perfect equilibrium between performance and sustainability, catering to environmentally conscious consumers' and manufacturers' demands.
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