07.20.21
The new Allure Store in New York City is designed as a “content-driven format,” reflecting Allure’s themes, including its Best of Beauty Awards, with seasonal product changes.
The experiential retail space is now open at 191 Lafayette St. Beauty aficionados can also shop The Allure Store online.
The curated selection includes more than 280 makeup, hair care and skin care products from more than 150 brands. All were handpicked, on trend and previously featured in Allure.
The Allure store also implements a range of tech features for an efficient shopping experience, such as augmented reality capabilities that enable customers to try products virtually, and QR codes that drive customers to multimedia content where they can discover everything they need to know about a product.
Additionally, smart mirrors let users become creators by using the product samples to create looks, which the mirror then captures.
Featured brands and Allure's editorial team will regularly host in-store events, tutorials and masterclasses. Allure is celebrating its 30th anniversary this year.
The experiential retail space is now open at 191 Lafayette St. Beauty aficionados can also shop The Allure Store online.
The curated selection includes more than 280 makeup, hair care and skin care products from more than 150 brands. All were handpicked, on trend and previously featured in Allure.
The Allure store also implements a range of tech features for an efficient shopping experience, such as augmented reality capabilities that enable customers to try products virtually, and QR codes that drive customers to multimedia content where they can discover everything they need to know about a product.
Additionally, smart mirrors let users become creators by using the product samples to create looks, which the mirror then captures.
Featured brands and Allure's editorial team will regularly host in-store events, tutorials and masterclasses. Allure is celebrating its 30th anniversary this year.