Givaudan Active Beauty is launching Nootropics, a collection of six natural and traceable extracts featuring Guarana, Ginger, Green tea, Gotu Kola, Ginkgo and Green coffee, known for their functions as food supplements and their cosmetic properties.
 
Nootropics are mind boosting supplements able to improve executive functions such as memory, creativity and motivation. Not only dedicated to food supplements, Nootropics also bear impressive properties for the beauty industry. More and more consumers are looking for natural solutions that allow them to meet the needs of their skin in order to guarantee a better appearance. In fact, according to Givaudan’s recent market study, 93% of consumers believe that natural is at least as effective as chemical and synthetic ingredients, if not more.
 
Melanie Duprat, global category manager said, “Right after food supplements, skin care is the second most popular vehicle for products mentioning ‘nootropic’. Our consumer insights study confirms that globally, 81% of consumers agree that well-being is connected to the beauty of the skin. Furthermore, 88% of consumers globally have used food supplements, especially in China, where they put a greater emphasis on well-being in their life. With the large increase of food supplements consumption, the use of those natural extracts into beauty products will interest consumers.”
 
The Nootropics collection introduces six natural extracts:
 

• Green Tea: Sustainably sourced in the preserved land of Sichuan in China, Green tea extract provides the best antioxidant activity and is an excellent cosmetic active for well-ageing.
• Ginger: Freshly harvested and sun dried for more than 40 days before extraction, Givaudan’s ginger extract is perfect for regenerating and calming skin care products.
• Guarana: Sustainably sourced in Brazil with 100% traceability guaranteed with Bahia origin, Givaudan’s RitualEssenz Brazilian Guarana is rich in caffeine (9-11%), a much higher percentage than coffee beans (1-2%).
• Green Coffee: Working with suppliers that only use manual harvest allows us to get the best quality of raw material. Rich in phenolic and chlorogenic acids, green coffee is known for its topical anti-ageing and firming applications, as well as a marked slimming action.
• Ginkgo: Cultivated in the province of Jiangsu in China and used in Traditional Chinese Medicine for more than 4000 years to increase vital energy, Ginkgo extract appears to be an excellent antioxidant ingredient.
• Gotu Kola: Sustainably sourced and hand-picked by local communities in Madagascar, Gotu Kola is an adventitious plant well-known for its anti-wrinkle and calming properties.